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FEATURED CAR - BENTLEY MULSANNE - On Sale Mid 2010

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THE TEAM BEHIND THE CAR

"Ninety years ago, W.O. Bentley, had a dream. He wanted to create a car at the pinnacle of motoring. Something large, fast, silent and comfortable. This
philosophy resonates deeply at Bentley and has, over time, created a legacy that embodies all of these characteristics. Cars capable of breaking the world speed record, and at the same time exquisitely hand-crafted and beautifully done in terms of the execution. Now, as we
celebrate our 90th Anniversary, the new flagship car revives W.O.’s dream. – It is a powerful and elegant driver’s car like nothing else on the road."
RICHARD CHARLESWORTH,
Director of Royal and VIP Relations

"As a designer, it’s a rare event and a privilege to be asked to create a new grand Bentley – a contemporary expression of our brand. But to move forward, you must be true to your heritage.
Character is everything in the quest to find a clean, pure Bentley look that feels authentic. Customers also told us they wanted a driver’s car, something powerful and elegant. So we combine classic
Bentley shapes, details and proportions with a forward-looking design. When I gaze upon the car today, I’m struck by how it oozes emotion. It’s truly a work of art, made by individuals, for individuals."
DIRK VAN BRAECKEL,
Director of Design at Bentley

"Gazelle... Porcelain... Meteor... Moonbeam. Color is all about emotion. Much like commissioning a new Bentley, color selection is an intimate, intense and highly personal process. For the experts in our paint shop, it is an obsession and an art. Details matter. Finish is everything. Here, modern technology is mixed with skilled craftsmanship to create an extraordinary mirror-like and deep coat. And it takes nearly three weeks, sometimes longer depending on your specific needs. There are no rules and no two Bentleys are the same – just like our drivers."
MELINDA JUNE-JENKINS,
Color and Trim Manager

"Creating a grand new Bentley is a
once-in-a-lifetime opportunity. We have a heritage and a style that is unique. As a designer, I look for those classic shapes, those British proportions, with no hard lines. . . that sense of graceful elegance you’d expect in a hand-crafted car from Crewe. But make no mistake, this will be a supremely potent driver’s car with
modern technology hidden under the skin. Power with refinement. Then again, a pure Bentley is a fusion of extremes."
ASHLEY WICKHAM, Project Leader

"Time is in short supply these days. Yet time is exactly what is needed if you
want to define a new level of complete exclusivity. There are no shortcuts,
which is why every Bentley is lovingly
hand-crafted – created by individuals
for individuals. Behind every stitch lies generations of skill and knowledge.
Behind every craftsman, a wealth of
technological innovation and expertise. We are able to sculpt, fit and finish cars in an unmistakably Bentley way that is very rewarding to achieve. You could say that we are the opposite of mass production."
PETER GUEST, Head of Body & Trim

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